How do you conduct focus group interviews in BOP markets?
Research Solutions AfricaConsulting
1 point. Voted up by Lonneke Craemers
You ask us (or our competitors) to do it. We have extensive BoP experience.
Feb 16, 2012

Ojvind KrabbeFounder AfricaPace
0 point. Voted up by Ulrik Berner Høegh
The best way is to grow a strong network in the BOP market segment, preferably with good actors such as distributors, retailers and traders and ask them to gather people within the relevant segments. When dealing with the focus groups it is key to make them feel relaxed and comfortable. Ask the same questions many times just in different ways. Also good to return to topics already discussed to get more varied views. Dont make sessions too long or complicated. Keep it simple and Focused. Also make sure that some people from the distribution and sales of the items are present. They deal with the focus group daily and know all the ins and outs.
Oct 10, 2011
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