What role does culture play in doing business in Africa?
Ojvind KrabbeFounder AfricaPace
Culture can play a large role and many purchasing decisions in daily life is based on a cultural or habit based behaviour. This of course has to be respected and most of all understood. But, parts of the African culture is also changing or developing strongly affected by the process of urbanisation where more and more people move to the cities. When this results in increasing purchasing power because of better jobs, the consumption pattern also changes and at times towards more Westernised products such as fast food, smartphones and accessories.
Jan 31, 2017

Ojvind KrabbeFounder AfricaPace
-1 point.
This will be discussed in the conference in the following session:
March 2017 - 12:15 DEPARTMENT OF TRADE KEYNOTE ADDRESS: Creating an effective of local content system in Africa
o What needs to change in order to mitigate the risk and explore the opportunities?

Thomas Fofie, Head of Business Advisory Centre, National Board for Small Scale Industry: Ministry of Trade and Industry, Ghana
Jan 31, 2017
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