Which countries in Sub-Saharan are seeing most internet retailing potential?
Frederik EbbesenDenmark
South Africa has for a long time been the country with highest market growth in apparel, however Nigeria boasts the largest online market for apparel and footwear where internet purchase-usage has grown from 20% in 2009 to 41% in 2014 mainly due to trusted internet retailers such as Spree,Jumia and Konga.

This growing market has attracted a number of start-up retailers, such as webmalling.com and buyam.com.ng that act like online malls. More consumers gain access to the internet and become more comfortable shopping online in Nigeria.
Jan 11, 2016
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