How can African companies improve their competitive position on the European fresh fruit and vegetables market?
Martin HulstProject Officer CBI - Centre for the Promotion of Imports from developing countries
In Europe consumers are becoming more and more interested in healthy and new exotic fruits and vegetables. But the keyword is that it still has to be rich in taste and convenient for the consumer to handle.

Health products in particular have seen heavy growth rates the last couple of years. For fresh fruits that applies to so-called super foods such as blueberry, cranberry, pomegranates and even papaya. So if companies can provide consistent quantities of high quality fruits of these kinds there are definitely opportunities on the European market.

The healthy super foods market knows high-margins, but is still a niche market for wealthy consumers.

Another interesting trend that could be worth addressing is the growing market for singles in Europe. An increasing part of the population lives alone, thus demanding single-packed portions in supermarkets as well as expect convenience through access to online grocery shopping services and deliveries.

You can read more about opportunities in Europe for African fresh fruits and vegetables companies on the website of the Centre for the Promotion of Imports from developing countries (CBI).
Nov 09, 2015

Tushar MehtaProject Head Export Trading Group
African co.s needs to be trained on the systems and must have a competent leader to run such export related orders.
The potential is huge in Africa as there are better qualitative fruits which needs to be tapped with a long term vision.
Nov 24, 2015
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