How important are CSR issues when exporting fruit and vegetables to Europe?
Martin HulstProject Officer CBI - Centre for the Promotion of Imports from developing countries
There is no doubt that sustainability, organic food production as well CSR initiatives are becoming increasingly important to European consumers. However complying with strict certification processes etc. can be hard.

While prices of traditional fresh fruits or vegetables often tends to be more sensitive to increase in competition, there are some interesting opportunities to pursue if companies take the more CSR-based approach to market-entry.

Consumers, however, still demand quality and are willing to pay premium prices for products that have consistently good taste - so CSR policies are not enough.

One way could be to focus more on new, exotic fruits or vegetables that challenge current tastes and allows companies to build a strong story around their brand. CSR-related activities supports this storytelling and help brands position more premium products.

You can look into the trends on the market for fresh fruit and vegetables in Europe on the website of the Centre for the Promotion of Imports from developing countries (CBI).
Nov 09, 2015
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