Asked by Ojvind Krabbe Angola    Nigeria    Kenya    AfricaPace    Tea    Dairy    Start-ups    Tanzania    Ghana    Uganda    Venture Capital    Hotel Management    South Africa    Business Management    Zimbabwe
Is demand for designer coffee shops increasing in African urban areas?
Olufunke SotinwaBusiness Head
1 point. Voted up by Ojvind Krabbe
For Nigeria, I would say its a niche market that would target mainly foreigners.
Abuja and Lagos would be the key cities of course: the average Nigerian coffee drinker is fine with normal coffee taken at home or at work, but if the designer coffee is incorporated into a broader eating out experience,then probably, yes.
Jan 20, 2014
 
Thank you very much for your reply. I think it is interesting because every where I go in the world I see the same consumer trends evolving when urbanization and development take place. I believe this could be a huge market opportunity in Africa and most of all in Nigeria being a thriving city. - Ojvind Krabbe 4 years




Iain UsiriStudent
1 point. Voted up by Frederik Pétursson Madsen
This is an interesting topic because I think it can be drawn in into the same category as "designer"/ western fast food chains that are also trying to move into the African market. When discussing this the demographic we are talking about is relatively young people around 35 and below.

To be frank, there doesn't seem to be much of a market for domestic 'designer coffee shops', in that if you open up a private one and try to get customers it'll probably gain average traction (a few 20-30 people a day). BUT Africa has this thing for the west and western chains and brands that they have experienced through broadcasts on media but have never really interacted with in their own lives. For example McDonalds, KFC, Subway etc.
Now, opening up a chain with one of these brand names has a lot of potential! Because even if there isn't a coffee culture, people will adopt the coffee culture simply because this is a well recognized brand and they will come to your shop just to say they had starbucks or subway or whatever. This is the phenomenon that occurred with KFC in Kenya. They already had a well established fast food chicken company (kenchick) but when KFC was opened- there were lines going out the door for it simply because it was KFC (of course the great tasting chicken did help keep people interested).

I would be interested to hear peoples opinions on this question.
Jan 28, 2014
 

Feven GhebremichaelSelf employed La Fève Restaurant and Bar
1 point. Voted up by Thomas Kariuki
Yessss big time
Jan 13, 2014
 
 
Sign up and get access
Are you interested in business development in Africa? If you are, sign up and benefit
from AfricaPace, a business network of 9996 members.

Your membership is free and allows you to:

  • Search and contact members by country, profession, and interest
  • Pitch your business
  • Use our Q&A and find insight about business development in Africa