Should successful African companies search growth opportunities in Africa or on other continents?
Bridget OKyerebea MenyehSustainability Consultant
1 point. Voted up by Frederik Pétursson Madsen
Africa has so much untapped potential as the last commenter pointed out. The high influx of multinational companies into Africa demonstrates that there is so much to do( service that can be rendered) and so much profit to be made . Multinational companies are taking advantage of the extremely favorable investment opportunities in Africa and it is just best that African companies benefit from this too.
Nov 29, 2013

Jannek HagenProject Manager Alden Impact Capital
1 point. Voted up by Frederik Pétursson Madsen
An African company could surely focus on marketing its products on other continents as a complement to African markets if it would offer a competitive product on the market in question (be it e.g. due to its uniqueness, its superior quality or its price). What could add to the competiveness, subject to which industry the company operates in, could indeed be the added value of the “African story", which to my perception matters increasingly for conscious and responsible e.g. European consumers. When focusing on ex-Africa markets, it is advisable to keep in mind the bulk of profits in the value-chain that typically lie in the final links of the chain, close to market. Hence, joint venturing with e.g. a European entity might make sense from a profit-perspective. But I agree with the other answers that there is a lot of potential on African markets, which could be explored initially.
Aug 12, 2014

Dotun EliezerBusiness Consultant
Their primary search for growth should be focused on Africa. There is so much untapped potential in Africa
Nov 01, 2013

Jacques BeardSales Consultant PRP Solutions
If you a have product or service that is beneficial to any company, then yes.
May 16, 2014

Ojvind KrabbeFounder AfricaPace
An initial start could be to make an analysis of your product or service and assess in which markets it would fit. African markets hold amazing potential but ale also very different and therefore it is a good start to assess the potential in different markets. As an example Kenya and Nigeria both have strong IT sectors boosting potential. Ghana has strong agricultural opportunities as has Mozambique.
Jun 25, 2014

Kalyan MandaSales-executive
Africa has immense potential for business and growth.Companies which have succeeded in harnessing this potential should broaden their umbrella by establishing trade partnerships with potential organizations from other countries; thus providing more market exposure to African resources bringing in foreign investment and also creating a pilot for the entry/usage of foreign resources hence attaining the status of a Global organization.
Aug 03, 2014
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