Which western sports brands are most popular amongst the African youth between 14 and 25 years old?
Caroline LukaloCEO Bulls Eye (Marketing)
nike mainly. also adidas and increasing now puma.
Oct 05, 2011

Cynthia Mumbocustomer relationship representative East Africa Breweries Limited
i would want yo agree with Lukalo, Nike, Adidas, Puma.
Nov 06, 2011

Michael SekandiDirector
In all honesty there is nearly no brand loyalty amongst Africa's youth. If Didier Drogba started a brand called DrogRunning tomorrow then that would be the favourite.

I would not at all be surprised if some Africans think Samsung makes Football shirts!!
Nov 07, 2011

The issue is not of brand loyalty but which ones among the one avaiable now are appealing to the youths. The appeal comes not only from African sports men promoting the brand but also what they are exposed to in terms of media advertisement. Mr. Krabbe, should you want to gain more insight, email me at kay.lawal@gmail.com. I have worked in the sport industry for over 11 years for companies such as Reebok and Nike.
Nov 24, 2011
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