What are the main fast moving consumer goods in West Africa?
Ojvind KrabbeFounder AfricaPace
Within the food industry, demand for beer and niche orientated beers is expected to increase in West Africa. Also speciality processed soft drinks are expected tin increase - both of the above are a direct affect of economic growth increasing discretionary income.
Within the health and beauty care segment demand for deodorants, shampoo, soaps and creams is expected tin increase.
Looking at home care products the refrigerator and laundry washer dominate followed by other home and food appliance machines.
In electronics clearly demand for smart phones is increasing. The smart phone is gaining popularity over the laptop. Most cannot afford both and therefore choose the smart phone because of its multi-purpose use including bill payment, market information and mobile banking.
Mar 07, 2015
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